Assalamu Alaykum and Hello. This post will brief on the reasons why I always add price in my sales Letter. You can check out my previous post on Outbound strategy here
The advantage of sending email without price is that you can get more money from the domain (probably), but I believe it works for premium domains or atleast good domains that have less or no alternative. Not this type of hand reg geos (mind you, some people don’t add price, so I’m not saying it doesn’t work).
Whereas adding price will make enduser decide immediately or faster.
Use yourself as example, if for instance you see a nice shoe on Facebook
, then the seller add price of 5k, and you have 4k, you will comfortably find 1k to buy or ask for discount.
But if the seller didn’t add price, I bet you will be afraid to ask considering the shoe is too nice and you will think it’s way beyond your 4k budget. That’s why i always add price.
Like I stated above, it makes endusers decide quicker. I have seen a practical example where someone sold domain for $599. His first email, he didn’t add price. Second email, he sent with a price. Below is what the enduser replied after getting email with a price.
How many of these scenarios would have happened without our knowledge?
I asked why people wouldn’t simply take a line to add price in their letter, below is a reason given;
The reason is, not including a price can get you responses of price inquiries, which is an indication of interest. It gives one hope at least. But when you include price, responses are scarce. Often times you’ll get no response.
Below was my response;
I heard numerous stories of price inquiry, then enduser will go mute.
Had it been I included price, he wouldn’t have replied me and put some bit of false hope in me.
With price, they clearly see it written, if they are willing to pay, they will just buy without any long talk.
Also, with price (follow up reduction), they will feel they can negotiate down to their pocket. However, without price, they can simply ignore thinking it will be way beyond their pocket.
From the enduser’s reply above, you will know it’s the scenario stated above that happened.
More of my response;
One can say you have price in your landing page. But note that, most of them don’t click a random link (I personally do not click a random link sent to me from a cold email), for their own safety.
Now you can see some reasons why I always add price in my sales letter. So add price and open room for offer.
How is your experience with adding/not adding price?