The sales Letter Review

Assalamu Alaykum and Hello. This post titled “The Sales Letter Review” will look into the necessary information that is required in your sales letter, and also point out some unnecessary details. Let’s look into that…

NOTE: This is just a personal perception and you may not agree with some of the write-up. It’s okay, you can comment what you feel is right so we can all learn.

 

*Subject Line

Your subject is very important. It is as important as the content of your letter. This is because it is the first text endusers will view before opening your email.

Do not make your subject misleading.

Examples of what can be used;

• The domain keywords. Eg if Domain name is AustinRoofing.com your subject can be “Austin Roofing” (without quotation). This is what I use always!
• Upgrade Your Domain Name
• You Deserve this Domain Name
• Enquiry

And many other subject lines. Some are used based on unique circumstance. For example if you had started a conversation with an enduser and he went silent, in order to reignite your conversation, you can use something like;

• We won’t Give Up on You
• Did We Lose You?
• Etc

 

*Introduction

This is not necessary in the first paragraph unless you will not be using a signature at the end of your email. And not using a signature is a bad practice. In short, NO NEED FOR INTRODUCING YOURSELF.

Example of some bad practices;

“Hello,

My name is Aisab and my company name is Aisab domains…”

 

“Hello,

My name is Aisab and I specialise in providing premium domain names to businesses….”

 

*Greetings

Keep your greeting as short as possible. Something like

“Hello,

Trust you are doing good”

Or

“Hello,

I hope this email finds you well”

 

You can agree with me that this example below is quite unnecessary;

“Hello,

I hope you and your family are doing well, also how is the business going?”

 

*Go straight to the point and mention clearly the domain name for sale

Something like

“Hello,

Trust you are doing well.

We have the domain name DomainName.com and we currently decided to reach out to businesses who might be interested in acquiring it…”

Or

“Hello,

Trust you are doing good.

Would you be interested in acquiring the domain name DomainName.com?”

 

Just something short, clear and straight to the point.

 

*Clearly state your asking price

To me, this is very important. I put myself in the enduser’s position, and I can’t imagine you asking me to buy something from you and you are avoiding mentioning what I have to pay for it.

You can check this posts to see more reasons why I think adding price is important. Here and here

Example;

“Hello

Trust you are doing well.

We have the domain name DomainName.com and we currently decided to reach out to businesses who might be interested in acquiring it.

Price: $xxx ”

Or

“Hello,

Trust you are doing good.

Would you be interested in acquiring the domain name DomainName.com for $xxx?”

 

I’ll stop here, Part 2 of this post “The Sales Letter Review” will continue to discuss on Dos and Don’ts in your sales letter.

Do you have anything to add? Do let me know!

 

Take Care!