Assalamu Alaykum and Hello. This post will brief on my outbound strategy.
First, regarding outbound, we have to deal with the no-reply frustration, we went knocking at end user’s door, it’s left for them to either open it or not.
The easiest way to sell a Geo domain is outbound, in fact we can say it’s the only way. Hence, you keep on outbounding no matter what, else your domains will die with you.
At the same time, we have to respect the end users, I mean, how many of us usually open a cold email to read? Talk more of attempting a purchase. So, kudos to those buyers.
So since we can deduct the easiest way to sell Geo is outbound, then what you will do is to have outbound strategy.
The few strategies i know (and use) are:
* First, in order to sell, you have to buy what to sell. In this context, I’m saying buy a good domain with high number of end users. Personally i consider nothing less than 20 users. (Though I settle for less in some cases)
* Try to make your sales letter very brief.
* You should use a good subject, it could be the keywords of the Domain, or simply NOTIFICATION.
* Try as much to target the decision maker in the company, if you can’t, or if it will consume your time, settle for the regular emails you meet.
* Check the current time in the city before sending emails to them. I target from 9am to 1pm of the city’s time. In another case, from 5pm to 9pm. It gives a faster response, or at least there is high chance your email would be opened at that time.
* Use realistic price. Yes! Some can argue that we are under pricing our domains, but in most scenario you barely see someone following up with a higher price to make a sale, you follow up with a reduced price and get a sale. Hence as far as your ROI is good (which in most cases it is) then you can sell for reduced price.
I repeat, use realistic price.
You can rather target $1k with multiple sales than waiting to get $1k with one sale, this could mean you will never see a sale, especially with the type of domains we buy here.
* Always follow up, sometimes with a reduced price, sometimes with the same price you used initially! Send first Follow up after 3-5 business days.
* It’s not necessary you outbound on weekends. You can take a break, or use the time to source for leads. However, I use some Saturdays to follow up, and Sunday for a break.
* If you are replied with not interested, reduce the price and offer the person again, or tell him to make offer, sometimes that land in a sale, most times they don’t reply again, so you move on. Read more on this here
*Don’t depend too much on those that will say they will get back to you, continue looking for other buyers, at the same time following up to that person.
*Reply emails as fast as you can, this shows some professionalism. Some will say it shows you are desperate, but I do not agree with that. If I’m communicating with you, I would love if you replied early.
* Use a consistent name, throughout your outbound, follow up, and that same name should appear in your Dan account. Or at least get a company name to use.
*Have a nice but not too long signature.
I’ll stop here. You can comment some regarding your outbound strategy that has been working for you.