Assalamu Alaykum and Hello. This post titled “As a Brandable Domain Student: Ten Sales From Beckplanet” will review 10 sales that eventually become a company/business as reported from brandable investor, Beckplanet. You can see his original post here and here.

I will be making reference to my previous post on categorisation of brandable domains and analysing each sold domain to see where it fits. Hence, I will be discussing each domain under these headings:

• Category
• Keywords Strength
• Keywords Alliteration
• Length
• Number of Syllables
• Application
• Radio Test

But before I start, NOTE:

• This is not an investment guide because the sample (10 domains) is not enough to draw a valuable conclusion.
• Some of the keywords are trendy keywords. Meaning, at this moment they may not be as strong as they were when registered and when the sale occurred.
• However, it will be interesting to see what sold and what is used for what.

Let’s start…

INNO/TERA

 

*Category

One word with an obvious root word (Inno) and a suffix (Tera).

*Keyword Strength

“Inno” is a decent keyword meaning Innovative, innovation. It’s a keyword popular with start-ups especially in tech industry. When paired with a supportive suffix, it makes a good brand name.

*Keywords Alliteration

It is absent in this domain.

*Length

8 letters. Great!

*Number of Syllables

4 syllables is quite long for an 8L domains. However, the pronunciation flows quite good.

*Application

As stated earlier, Inno is a keyword popular with Tech startups. Looking at the website, it says:

Innotera helps your ecommerce business grow sustainably.

They provide; Ad management, SEO, Business Analytics etc

*Radio Test

To me, Inno/Tera passes the radio test.

 

SWIFT/RESTORE

 

*Category

Two keyword domain

*Keywords Strength

Swift is a good prefix, paired with a strong keyword it gives a great domain. Restore is also okay, and paired with Swift, it becomes even a better keyword. Overall Swift/Restore is a good domain name.

*Keywords Alliteration

Absent

*Length

12Letters is usually the maximum I target. The length is okay.

*Number of Syllables

3 syllables is good.

*Application

The domain is currently used by a Cleaning and restoration company. Other possible uses can be; Data backup and restoration in the tech industry, Auto repair in Automobile industry, metal restoration, etc.

*Radio Test

It passes the radio test.

 

BLOCK/AURA

 

*Category

Two keyword domain

*Keyword Strength

Block is a strong trendy keyword due to blockchain. Aura is mostly used as a prefix, but can be used as a suffix too. The strength of the Block keyword compensated for this domain in my opinion.

*Keyword Alliteration

Absent

*Length

9 Letters is good.

*Number of Syllables

3 syllables

*Application

The website says;

Building Security Token
Ecosystem with BlockAura Blockchain

*Radio Test

It passes the radio test.

 

METRIC/LION

 

*Category

Two keyword domain

*Keyword Strength

Metric is a popular brandable keyword in tech, analytics and consultancy industry. Lion is a top animal brandable keyword.

*Keyword Alliteration

Absent

*Length

10 letters is okay.

*Number of Syllables

3 syllables is good

*Application

The Company provide software development, app and web development, FinTech solutions, and sale of computer equipment.

*Radio Test

It passes the radio test.

 

I’ll stop here. Subsequent post titled As a Brandable Domain Student: Ten Sales From Beckplanet will look into the remaining domain names.

Verdict;

My favourite from the list above is Metric/Lion.

A good domain name!

 

Take Care!